The Minimalist, known for its inventive solutions, is expanding globally to push the boundaries of creativity and technology with its steadfast commitment to investing in top-tier creative and engineering talent and expansion plans. They are actively forging new business relationships in the thriving tech hubs of Delhi and Bangalore and the international landscapes of the United Kingdom, the United States of America, Indonesia, and the Middle East, with a primary focus on. The two minds behind this innovative venture are Chirag Gander and Sahil Vaidya, two IITians who have made pathbreaking progress.
Know about the founders
Sahil Vaidya, Co-Founder of The Minimalist, completed earned his degree from IIT, Bombay. After completing his studies he ventured to start something of his own when he started The Minimalist in 2015 with Chirag Gander. Sahil expressed his enthusiasm for the agency’s strategic direction: “At The Minimalist, we firmly believe that the intersection of creativity and technology is where true innovation flourishes. Our investment in creative tech is a testament to our commitment to pushing the envelope and delivering groundbreaking solutions to our clients. Since 2023 our intentions of broadening the base of The Minimalist have attracted some amazing brands internationally as well. With our central team based out of India, we have bagged some spectacular brand and corporate mandates in the UK, the US, Indonesia and the Middle East. As we advance, we plan to focus equally on the international business mandates and with that project a 2.5X growth for the agency by the end of FY 24-25.” Sahil was included on the esteemed Forbes 30 Under 30 Asia list in 2019. The Minimalist was included in LinkedIn India’s Top 25 Startups List (2018) for his leadership abilities in the company’s expansion.
Chirag Gander, Co-Founder of The Minimalist is also an alumnus of IIT, Bombay. He also headed the Techfest as the Head of Creative. After getting his degree he joined Sahil to start their entrepreneurial journey. Talking baout the company he stated, “Embracing the culture of Inventiveness, we are poised to unfold a new chapter of growth with a charted vision to amplify our creative tech solutions and presence across the international market. In the last couple of years we have received great traction from the work that we have been doing in the international markets and now is the time to formally take it to the next level. Our commitment to crafting authentic narratives remains unwavering as we reach the UK, the US, and The Middle East with our services. Alongside, initiatives and IPs like Authenticons & Hackathons are a testament to our dedication to shaping a future that intertwines technology, creativity, and design.”
The Minimalist has made notable investments in hiring creative talent and has created significant strides in this direction, boasting a team of over 40 people in the agency’s expert creative tech and experience design wing. The Minimalist is committed to creating cutting-edge, Generative AI-driven solutions that transcend conventional design norms. To further bolster its ranks, the agency is already in the works to recruit talent from esteemed institutions such as IIT Bombay and other top Indian Design and engineering colleges, ensuring a continuous stream of fresh perspectives and technical prowess. Also, with a dedicated focus on market expansion, the Minimalist is all set to increase the resource strength to 250 professionals by the end of the next fiscal year.
The Minimalist’s immense success
Building on this success, The Minimalist has set a bold target to achieve 2.5 times its current size within the next financial year, a testament to its unwavering ambition and innovative approach.
The creative agency has already fostered more than 200 Indian and international brands, including Coca-Cola, MTV, Cipla
The Minimalist’s journey of technological exploration and creative innovation is poised to leave an indelible mark on the industry, and the agency’s commitment to cultivating top-tier engineering talent is a testamenat to its dedication to pushing boundaries, fostering innovation, and delivering transformative design solutions.
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